Case Studies

How real companies deploy commercial AI.

← BlueTrail Intelligence Report home

• How Slalom Helped Virgin Voyages Redefine Customer Service with Generative AI

  Slalom partnered with Virgin Voyages to create "Vivi," a generative AI-powered digital assistant that helped elevate the cruise line's customer experience while reducing call center escalations by more than 20%. The initiative demonstrates how thoughtful application of AI can improve both customer satisfaction and operational efficiency when focused on real business outcomes rather than technology alone.

  Slalom — Consulting & Technology Services

• How a PE-Backed Financial Services Firm Turned Scattered AI Pilots Into $1M+ EBITDA Uplift

  Working with The Synozur Alliance, a financial-services portfolio company moved from ungoverned AI experiments to a governed, enterprise-wide programme — with 20% reduction in routine tasks and measurable bottom-line impact in under a year.

  PE-Backed Financial Services Portfolio Company — Financial Services

• Holland America Line Built a Digital Cruise Concierge in Three Months Using Microsoft Copilot Studio

  The 150-year-old cruise line deployed Anna, an AI agent that handles complex booking queries 24/7, reduces call-centre volume, and converts browsers into bookers — built without writing a traditional chatbot.

  Holland America Line — Travel & Hospitality

• PwC Deployed Microsoft Copilot to 285,000 People Across 100 Countries

  The global professional services firm built one of the world's largest enterprise AI deployments — generating over one million hours of capacity and 20 million Copilot actions in a single month.

  PwC — Professional Services

• AGCO Asked Who Wanted to Build AI Agents — 900 Employees Raised Their Hands

  The agricultural machinery company behind Fendt and Massey Ferguson paired voluntary citizen AI development with enterprise governance, cutting quality reviews from weeks to roughly an hour.

  AGCO Corporation — Manufacturing & Agriculture Technology

• Facing a $90M Shortfall, Broward County Schools Gave 20,000 People Microsoft 365 Copilot

  Florida's second-largest district became the world's largest K–12 Microsoft 365 Copilot deployment. Teachers reclaimed 6–7 hours weekly, and schools came off state reading watch lists.

  Broward County Public Schools — Education (K–12)